What Is The Difference Between Safelists And Having My Own Email List And Which Should I Use
Keeping a list that you can email your promotions to is one of the most essential things you can do to help see to your online success. Owning a mailing list to send your offers to each day or even every couple of days can make or break your web-based business. I have been asked over and over again if people can simply use safelists and other list building programs or if they should build their own email lists.
In the following paragraphs I will answer this question and explain to you exactly how and why you should be using safelists and your own email lists.
Let’s take a closer look at safelists. A safelist is a group of people who agree to receive emails from other people in the group. How it works is you can normally join free of charge or for a fee. Once you become a member you will be getting emails from other people who are likewise a member of the site. Most safelists today are credit based lists so you must click on the credit links in the emails you get. These credits can then be utilized to send your offers to other list members.
The big issue with safelists is that no one is there to pay for anything. Even though you may make a sale here and there by utilizing these safelists, it is not adequate to make it worth your while.
On the flip side, you can utilize safelists that is worth your time. Safelists are a fantastic way to start developing your own mailing list. In essence, all you do is to bribe people with something of value that you give to them for free and they give you their email address. In a short time you will have an email list of your own you can email every time you want without needing to click safelist links to get credits.
Now, there is one thing you really need to understand if you’re serious about becoming and remaining an Internet marketer and that is You Need Your Own Mailing List. Just about any prosperous Internet marketer will tell you that each individual on your own email list is worth about $1 each month. While that may not seem like a lot, what happens if you have your own mailing list of 5,000 or 10,000 people?
Don’t misunderstand me, you are not charging these people $1 per month for being on your mailing list. What this means is when you contact your mailing list with a good subject line and good content in the email advertising a good product, you can expect to make more or less 1 sale for every 50 people on your email list every month. Hence, if you have 50 people on your mailing list and you sell just 1 item worth $50 to a person on your email list in a month’s time, that is how you get your average, and when you think about it, it’s not that hard to do.
Another thing about having your own email list instead of using a safelist is you can send out your offers anytime you want. And unlike safelists that limit your mailings and the number of people you can mail to, you can build your list as big as you want and email them whenever you like. Also, you are not limited on how you grow your list, feel free to utilize any technique you want. Safelists are merely one way to help you get rolling. One strategy which is very popular is just by putting a form on your site or blog so people can sign up for your free newsletter. It doesn’t stop there though, you can employ any strategy or program you want that can help you grow your mailing list. Essentially, the sky is the limit when it comes to list building.
And so back to the basic question on what type of email list should you utilize, whether you should build your own or utilize safelists. Once again, safelists are terrific for helping you start your own email list, but building your own mailing list needs to be your priority.
About the Author
Justin Cleghorn Author of OneDumbAussie.com
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