Forever Living Products, headquartered in Scottsdale, Arizona, is a multi-level marketing company in the health and wellness products industry.
The single most important skill you could ever learn is marketing.
I’ve been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
Attract Prospects To You Instead Of Approaching Them
The majority of Forever Living Products distributors are trained to “make a list” of individuals they know and approach these people about their Forever Living opportunity. Even though this tactic is a good idea for getting things started, it’s a short-term tactic only. As soon as networkers in companies such as Forever Living Products run out of individuals on their list to approach, they take this “approach people” mindset to the cold market, and begin promoting to strangers they meet at events, at restaurants, etc. to introduce these people to Forever Living Products. This kind of cold market strategy tends to be an incredible waste of time, considering that 99.9% of the people one meets are NOT a good match for their FPL business, (even if they end up signing up for Forever Living Products).
Attracting prospects, as opposed to approaching them, has HUGE benefits:
• Much larger conversion rates into your Forever Living Products business. You will get more income with much less effort
• Recruit 5 to 10 times as many prospects, so your Forever Living Products revenue growth rate increases exponentially
• A lot less headaches. You deal with individuals very interested in your Forever Living Products business opportunity. Not with deadbeat leads.
I know people who sponsor 20-30 reps on a monthly basis into companies similar to Forever Living Products utilizing this “attraction marketing” approach.
Attracting people to you on the internet requires shifting your positioning. Rather than approaching individuals as a network marketer wanting to add people to your Forever Living Products business, you should position yourself as an teacher who educates home business owners how to successfully build any network marketing business.
Publish a blog with content and video clips that coach mlm business owners business and marketing strategies. Then, a percentage of your viewers will ask you what network marketing you’re in – because they respect you as a coach. They are going to want to enroll in your Forever Living opportunity, and you will sponsor them into Forever Living Products without the hassles and aggravations of chasing after people.
One Thing At A Time
When network marketers in companies such as Forever Living Products first start to learn to market online, they almost ALWAYS spread themselves too thin.
Instead of focusing on just a single way to pull people to their website, such as promoting on LinkedIn, they try to master these different “free” marketing strategies at the same time.
Instead of learning just a single style of online advertising, such as display advertising, or ezine ads, they try to master advertising in multiple places, all at once.
Because they’ve over-committed, novice Forever Living Products reps tend to feel overwhelmed, like they’re drinking from a fire hose.
The likelihood these people will quit FPL business is very high. I’ve seen this pattern over and over.
Do you eventually want to have multiple traffic sources for your Forever Living Products opportunity in place? Without a doubt.
But there’s no reason for this diversifying when you start advertising for the first time.
To begin, you just want to get some results going from your advertising. To create results, you must focus on only one tactic at first.
Once you’re consistently generating 20-30 leads per day for your FPL business venture from this tactic, then move on to learning another tactic.
Attempting to take on too many promotional tactics at the same time is not the best approach.
By concentrating on learning one thing at a time, you will get more results, faster. Your morale will be higher, and so will your energy level.
Warm Your Leads List
When you generate leads online for your Forever Living Products business, it’s vital to warm your prospects before marketing to them. On the internet, people buy from those they know, like and trust. In contrast to a lot of network marketers in companies like Forever Living Products who, like a needy sales rep, attempt to promote their Forever Living Products venture to almost everybody, instead position yourself like a trusted advisor.
Upload blog articles, create video clips, or send email messages to your prospects where you teach them things. Teach your prospects ways to grow their business, tips on how to recruit more people, the best way to drive traffic, or anything else beneficial to their business. This no cost training warms your list, making it simple to sponsor people into FPL business or sell them affiliate products.
Warm your list with free instruction before marketing anything else to these prospects. Set yourself apart from desperate network marketers.